![]() Open Captions - The text displays regardless of the user's setting (also referred to as “burning-in" or "burn-in” as this text cannot be separated from the video it plays). ![]() open captioning.Ĭlosed Captions - Is text a user can control by turning on or off (for example, when you use a TV remote to activate captions). This leads us to breaking down another distinction of closed vs. Since most of the videos we produce are in English, we are generally speaking to a client about captioning and what type is best for their platform and user experience. ![]() ![]() It's easiest to think of subtitles as foreign translations or clarifying inaudible spoken word. Subtitles - Intended for viewers who can hear but cannot understand the audio in a video. They are also used in noisy environments and when content is watched on mute. Captions are commonly used to improve accessibility for those with a hearing impairment. Many people have come to use the terms interchangeably, but there is a difference.Ĭaptions - Intended for viewers who cannot hear the audio in a video. Since platforms frequently support a variety of media (photos, videos, links, gifs, etc.) viewers turn off audio to avoid bursts of sound in unexpected settings (think – watching cat videos at work or nursing an infant in the middle of the night.)Ĭaptioning and subtitling is the process of displaying text on visual content. Most users watch videos on social media without audio. ![]() My phone is muted so I don’t disturb the person next to me. Another talking head video that I scroll past. Many cases have been conducted explaining how and why social media is so enticing, and recent research has shined insight into how and why video use is increasing on social media at this time.īack to my feed: A blogger showing life hacks. Catching up on my social feed while riding the bus. A quick scroll while waiting for a doctor’s appointment. Social media is a regular part of my daily routine. ![]()
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